Israel Has a First: To Advertise with Continental Airline’s to Boost Tourism
Janurary 3, 2007
For the first time, Israel will be advertised by a foreign airline. Six-minute video clips promoting travel to Israel will be shown on flights of the American company Continental Airlines. The video clips will be screened in the month of February, and are expected to reach over two million viewers.
In addition to the video clips, Israeli tourist attractions will be advertised in Continental’s magazines and on the Continental website. The new advertising campaign is part of a long-term initiative by the Israeli Tourism Ministry to increase travel to Israel.
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