'We are the Google of music'

1 July 2008

by Ofer Petersburg

Jewish entrepreneurs launch new search engine for internet music files. 'We are music industry's future,' says entrepreneur Deddy Schwartz

A group of Jewish entrepreneurs is trying to compete against existing internet music files by launching Jogli.com – a new music search engine. Jogli allows users to listen to full songs and albums by various artists.

According to entrepreneur Deddy Schwartz, the website’s database contains more than 500 songs and 12 million full albums. The website has also received excellent reviews from the technology blog TechCrunch.

The website is currently in its trial period (beta phase),mainly offering users search results from YouTube. Jogli enables surfers to listen to the music on the site, while search results are accompanied by the songs’ lyrics, links to additional albums by the same artist or similar artists, and more.

Schartz says the main difference between Jogli and other competing sites is the song selection. “We are the Google of music,” says Schwartz. “Other sites offer tens of thousands or hundreds of thousand songs, but on our site you can find more then 500 million - and not only popular music.”

Schwartz added that in the future, Jogli will provide songs from sources other than YouTube: “We can hook up to any site with a song selection and add it to our database. As a start, it was easier for us to hook up to YouTube because they pay the artists and therefore offer a larger selection.”

Jogli also arranges the songs according to albums, so that the user doesn’t have to search for each song separately whether on YouTube or any other site, but is given the full song list. Users can also build their own song lists by dragging the song icons to their personal music library on Jogli.

And what about copyrights? “We don’t store music or create music,” says Schwartz. “All we do is refer to other internet websites where an artist and his songs can be located. Therefore, we are not violating any law.”

According to Schwartz, international music companies have shown an interest in investing in the site. “They understand that we will change the ancient laws of the music industry. We are the music industry’s future,” he proudly said.